A friend of mine recently had an unfortunate encounter with cancer. Her close friend passed away after a long battle with Breast Cancer. She declared to her ailing friend before she passed that she would participate in a local cancer 3 day walk in Atlanta in her honor. As time grew closer raising the $2500 required came to a slow grind. She had solicited her friends, family, and co-workers. She just had not raised the money she needed, she had come so close and words couldn’t describe what this meant to her.

It was at this time a friend told her about 4 The Fight Apparel. She was overjoyed with the opportunity to not only raise the rest of what she needed for her walk but to partner with a company that truly wants to raise funds and awareness about cancer. She received her apparel catalog and began to show the catalog to everyone. A few short weeks later she had sold over 50 shirts and acquired the money needed to participate in the walk to honor her friend. She participated in the walk and along the way she met so many great people, victims and survivors alike. She raised money for cancer and the heartfelt story she has brought home has changed her life.

Stories like these are why 4TheFight exists. We so desire to partner with the local communities to help fight cancer, raise funds and impact lives. That’s why starting in NOVEMBER Smith Drug Company has decided to partner with us helping to raise funds and awareness for cancer research by selling the “4TheFight” Cancer T-shirt line in their drug stores across the southeast. A percentage of all these sales will go toward cancer research.

The J M Smith Corporation is South Carolina’s 6th largest privately held company and serves over 1000 pharmacies in South Carolina, North Carolina, Georgia, Florida, Tennessee, Virginia, Alabama, Mississippi, Louisiana, Arkansas, Missouri, Kentucky and Texas.

4 The Fight, a division of CauseKeepers, Inc. was created to help businesses, individuals and organizations raise funds and awareness for cancer.

Derek Gurley – Creative Director





Tags: awareness walks, cancer awareness, fundraising, retail, story, survivor